How to Become Top of Mind in Government Buyers & Users
Federal government contracting is a crowded business space. With over $2 trillion worth of government spend happening annually in the US, the GOVCON space attracts many firms vying for the time, attention and budgets of government contracting and program personnel. How do you and your firms stand out and distinguish yourselves from the crowd and foster effective business development relationships?
Join William Randolph, a former federal government Acquisition Executive and Contracting Officer, now the Founder and CEO of boutique consulting and training and development firm THINK Acquisition to hear how he took his experiences from his 26-year government contracting career coupled with the small business marketing, branding and targeting activities he learned over the past 2 years. Hear how he finds his ‘tribe’ of interested buyers, generates warm leads and connections in a virtual environment, scales introductory offers for government buyers and how he uses a 3-level (HUNT, FISH, FARM) activity strategy to become top of mind in government buyers and end users.